Downtown by Design

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The DDA completed a citizen-driven visioning effort called Downtown by Design in February 2007.  This document is considered the DDA’s roadmap to revitalizing downtown Bradenton.  The plan provides a broad foundation and public consensus for planning, regulatory and economic principles for our downtown. Downtown Bradenton is the heart and soul of the City and the regional government center for Manatee County and will continue to be a very important center of commerce, residence and recreation.

Downtown by Design builds upon the unique aspects of Downtown Bradenton and addresses emerging redevelopment opportunities to ensure a diverse future as an urban center serving the needs of the City’s residents and its visitors. The Master Planning process provided a community forum for discussing these issues and opportunities today, and in the future. The process was guided by a Steering Committee. The Committee was made up of the DDA Board of Directors and representatives from the Manatee Chamber of Commerce, the City of Bradenton, local neighborhoods, and the arts and business communities. In addition to this committee, there were
numerous one-on-one stakeholder meetings and four public workshops.

Based on this discourse, a mission statement was adopted: Enhance the Riverfront Downtown area as a beautiful, livable, walkable, higher density, mixed-use place and an asset to the entire
community and region.

In addition to this mission statement, seven principles for building a better place were established to help direct the Master Planning process. Those principles are:

  1. Recognize the Subdistricts in the CRA and Support Their Needs
  2. Re-connect Value to the Riverfront and Maintain Continued Public Access
  3. Leverage Economic Drivers to Enhance Shared Community Assets
  4. Meet the Desire for an Urban Waterfront Lifestyle and the Downtown Experience
  5. Beautify Subdistricts and Balance the Needs of the Pedestrians
  6. Balance Transportation with the Community Vision
  7. Create a Regulatory and Economic Implementation Plan

What is Downtown by Design?

The Bradenton Downtown Development Authority (DDA) is preparing a 5-year Master Plan vision for the Bradenton Community Redevelopment Agency (BCRA), which includes Downtown Bradenton. To view the study area please click here. The CRA is specifically interested in creating a community-based vision to create a successful urban place that addresses:


  • Community Character
  • Traffic and Circulation
  • Current Land Use and Urban Design Practices
  • Open Space Opportunities
  • Market Analysis

The DDA formed a Steering Committee to help with the vision plan. The Committee is made up of the DDA Board of Directors and representatives from the Manatee Chamber of Commerce, the City of Bradenton, local neighborhoods, and the arts and business communities.

The goal of the project is to identify the physical and economic opportunities and challenges associated with the study area and develop plans and strategies for success. The planning effort is intended to provide a broad foundation and public consensus for planning, regulatory and economic principles that are appropriate for the City of Bradenton’s downtown and its surrounding neighborhoods.

Steering Committee members are:

 

Harry Bakker, HJB Properties
Miki Boni, Kaos Gallery
Romonia Calpin, Bank of America
Debra Cooper, Michael Saunders & Company
Troy Dugan, Dugan Construction
Rick Fawley, Fawley Bryant Architects
Lucienne Gaufillet, de Morgan Communities
Greg Green, Shinn & Company
Preston Griffith, Old Manatee Neighborhood Association
Jack Hawkins, Grimes, Goebel, Grimes, Hawkins, Gladfelter & Galvano, PL
Jay Heagerty, C&H Development of Florida
Sam Hershfield, Retired Marketing Executive, Downtown Bradenton Resident
Joe McDonald, Fisherman Joe’s
Chris Parra, LyteWorks
The Honorable Wayne H. Poston, City of Bradenton
Will Robinson, Blalock, Walters, Held & Johnson
Diane Shelly, ArtCenter Manatee
Gus Sokos, Demetrios’ Pizza House
Neil Spirtas, Manatee Chamber of Commerce
Linda Walker, Mike Carter I, Inc.
Kerry Ward, Wachovia Bank


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